Tummi Privacy Policy

Last updated: September 10, 2026

1. Introduction

LITTLE SOFTWARE COMPANY LLC, doing business as Tummi (“Tummi,” “we,” “us,” or “our”), provides the Tummi mobile app, website, and related services (the “Service”).

This policy explains what information we collect, how we use it, who receives it, and the choices available to you. Tummi is designed for parents and caregivers.

For privacy questions or requests, contact privacy@tummiapp.com.

2. Information We Collect

Information you provide may include:

  • Account information: Your name, email address, and account identifiers, including information supplied when you sign in through Apple or Google.
  • Feeding and family information: Information you enter about your baby, meals, foods, reactions, milestones, preferences, and related notes.
  • AI interactions: Questions, messages, images, and other context you provide when using AI features.
  • Photos and audio: Images or recordings you provide through features such as meal analysis, voice input, or feedback.
  • Support and feedback: Messages, contact details, and other information you send when you contact us or participate in feedback activities.

We and our service providers also collect information as you use the Service, including:

  • Device and technical information: Device type, operating system, app version, IP address, time zone, and device, app, or advertising identifiers.
  • Usage and diagnostics: Screens visited, features used, interactions, error reports, crash information, and performance data. Analytics and session-replay tools may capture screen content and interactions, including information displayed or entered in the Service.
  • Subscription and purchase information: Trial activity, subscription status, purchases, renewals, cancellations, and related transaction information received from payment and subscription providers.
  • Advertising attribution information: Campaign, referral, and interaction information used to understand which advertisements lead to installs, trials, or purchases.

We may associate this information with your account. Identifiers such as hashed email addresses can still be associated with an individual and are not necessarily anonymous.

Our website and service providers may use cookies, local storage, and similar technologies to operate the Service, remember preferences, measure usage, and support advertising attribution.

3. How We Use Information

We use information to:

  • Provide the Service, manage accounts, and maintain subscriptions.
  • Record feeding activity and personalize recommendations.
  • Generate AI responses, analyze submitted content, and support related features.
  • Understand usage, troubleshoot problems, and improve performance.
  • Measure and improve our advertising, including connecting ad interactions with installs, trials, and purchases.
  • Respond to support requests and communicate about the Service.
  • Detect fraud, protect accounts, and prevent misuse.
  • Meet legal obligations and resolve disputes.

We may create aggregated or de-identified information for research, reporting, and product improvement. We treat information that remains reasonably linkable to a person as personal information.

4. AI Features

To provide AI features, we send relevant information to AI and search providers. This can include your messages, submitted images, conversation history, feeding information, and other context needed to respond to your request.

Our providers include OpenAI, OpenRouter and the model providers accessed through it, and Exa for web searches. Search queries generated from your request may be sent to Exa.

Information sent for AI processing may contain personal information you provide. We do not represent all AI requests as anonymous or de-identified.

For our current OpenAI and paid-model use through OpenRouter, we have disabled the optional training-sharing settings identified in those services. Providers may still process and retain information to deliver their services, maintain security, prevent abuse, and meet legal requirements under the applicable agreements.

We also use service providers to monitor AI performance and troubleshoot issues. This processing can include AI inputs and outputs.

5. How We Share Information

We disclose information to the following recipients for the purposes described in this policy.

Service providers

We use providers for hosting, storage, authentication, analytics, diagnostics, AI processing, subscriptions, communications, and support. These providers receive information needed for their work on our behalf, subject to the applicable agreements.

Advertising and attribution partners

We use Appstack to measure advertising performance and connect advertising campaigns with activity in Tummi. Appstack receives app events and identifiers, including name and email information supplied when you sign in, where available.

Through our configured Appstack integrations, information is shared with advertising platforms, including Meta, which operates Facebook and Instagram, and TikTok. This supports conversion measurement, attribution, and optimization of advertising for Tummi.

The information involved can include:

  • Installation and app-interaction events.
  • Trial, subscription, and purchase events.
  • Device, app, advertising, and attribution identifiers.
  • Account-matching information, such as name or email, including hashed forms where used.

The information a particular advertising platform receives depends on the integration, event, available identifiers, and applicable settings. Advertising platforms may match information they receive with information they already hold, subject to their terms, privacy policies, and applicable restrictions.

These advertising disclosures are separate from providers processing information solely on our behalf.

Sharing you choose

If you use features to share content with another caregiver, community members, or other recipients, we disclose the information needed to carry out that action.

Legal and business disclosures

We may disclose information when necessary to comply with legal requirements, respond to valid legal processes, protect people or the Service, or address fraud and security issues.

Information may also be transferred as part of a merger, acquisition, financing, or sale of business assets, subject to applicable privacy requirements.

We do not exchange personal information for money. Advertising-related disclosures may nevertheless qualify as a “sale” or “sharing” under certain privacy laws.

6. Personalization and AI Memory

We retain information such as feeding activity, preferences, and conversation history to provide continuity and personalize your experience.

You can request deletion or a reset of this information by contacting privacy@tummiapp.com. Some information may need to be retained as explained below.

7. Children’s Privacy

Tummi is intended for adult parents and caregivers. It is not intended for children to create accounts or use independently.

Parents and caregivers may provide information about their children when using feeding and personalization features. We handle that information as described in this policy.

We do not knowingly collect information directly from children under 13. If you believe a child has independently provided information to us, contact privacy@tummiapp.com so we can investigate and take appropriate action.

8. Retention and Deletion

We retain personal information for the purposes described in this policy. Retention depends on the type of information, the features you use, account status, and legal, security, or operational requirements.

You can request account deletion through our delete account page. For requests concerning particular information, contact privacy@tummiapp.com.

We may retain information where necessary to meet legal obligations, prevent fraud, resolve disputes, or establish and defend legal claims. Backup copies may remain until removed through the applicable backup cycle.

Information held by advertising platforms or other independent recipients may also be subject to their retention practices and your rights with those recipients.

9. International Transfers

We and our providers may process information in the United States and other countries. Privacy laws in those countries may differ from those where you live.

Where required, transfers are subject to appropriate safeguards, such as contractual protections or other legally recognized transfer mechanisms.

10. Security

We use administrative, technical, and organizational measures to protect personal information. No transmission or storage system can guarantee complete security.

Please protect your account credentials and contact us if you suspect unauthorized access.

11. Your Rights and Choices

Depending on your location and the applicable law, you may have rights to:

  • Access or obtain a copy of your personal information.
  • Correct inaccurate information.
  • Request deletion.
  • Withdraw consent where processing relies on consent.
  • Object to or restrict certain processing.
  • Opt out of certain advertising uses, sales, or sharing.
  • Complain to a privacy regulator.

Contact privacy@tummiapp.com to make a request. We may need information to identify the relevant account and, where appropriate, verify your identity.

Your device and advertising-platform settings may provide additional controls over advertising identifiers and personalized advertising. Their effect depends on the platform; changing those settings does not necessarily stop every transfer described in this policy.

12. California Residents

Where the California Consumer Privacy Act applies, California residents may have rights to know, access, correct, and delete personal information, and to opt out of its sale or sharing for cross-context behavioral advertising.

The advertising disclosures described in Section 5 may constitute sale or sharing under California law, depending on the recipients’ use of the information and the applicable arrangements. We do not make a blanket claim that advertising-related sharing never occurs.

To submit a privacy request, including a request to opt out of advertising-related sale or sharing, contact privacy@tummiapp.com and describe your request.

We will handle requests as required by applicable law and will not unlawfully discriminate against you for exercising your privacy rights.

13. EEA and UK Residents

Where EU or UK data protection law applies, our processing must have an applicable legal basis. Depending on the activity, that basis may be:

  • Performing our contract with you.
  • Your consent.
  • Legitimate interests, where those interests are not overridden by your rights.
  • Compliance with a legal obligation.

Where consent is required for a particular activity, including certain advertising or tracking activities, that requirement applies separately from this policy. You may withdraw consent by contacting us or using the applicable controls.

You may also complain to the relevant data protection authority.

14. Users in Other Locations

You may have additional rights under the laws where you live, including rights relating to targeted advertising or appeals of privacy-request decisions.

Contact privacy@tummiapp.com to ask about or exercise applicable rights.

15. Third-Party Services

The Service may link to or integrate with services operated by other organizations.

Their privacy policies explain how they handle information in their own services. This policy explains the disclosures we make through Tummi; another organization’s policy does not replace our responsibilities for those disclosures.

16. Changes to This Policy

We may update this policy as our services, practices, or legal obligations change. We will update the date above when we revise it.

Where required, we will provide additional notice or request consent before a change takes effect.

17. Contact

Tummi
LITTLE SOFTWARE COMPANY LLC
Washington, United States
privacy@tummiapp.com

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